Understand Candidate Behaviour with Talent Landing Page Conversion Metrics
Understanding how candidates interact with your Talent Landing Page is critical to improving application performance. While you may know how many applications were received, it has often been difficult to see how candidates engage before they submit.
Today, we’re introducing Talent Landing Page Conversion Metrics, a new feature that gives you clear visibility into how candidates move from viewing your job to completing an application.
This allows recruitment teams to better understand engagement, identify drop-off points, and optimise their Talent Landing Pages to drive more completed applications.
What’s New in a Nutshell
- Talent Landing Page funnel visibility: Track Total Views, Starts, and Talent Landing Page (TLP) Completions in one place
- Source and date filtering: Analyse performance by Source and Date to understand which channels are driving engagement
- Clear drop-off insights: Identify where candidates disengage between viewing and completing an application
What This Means For Your Team
Talent Landing Page Conversion Metrics helps your team better understand candidate engagement and improve application outcomes.
- Stronger Visibility into Candidate Behaviour: See how many candidates view your Talent Landing Page, begin the application, and complete it, giving you a clear picture of engagement.
- Identify Drop-off Points: If candidates are viewing but not starting, your job ad may need improvement. If they start but don’t complete, your application process may be too complex.
- Optimise Sourcing Channels: Use Source filtering to identify which channels are driving the highest quality traffic and conversions.
A Deeper Dive: How Talent Landing Page Conversion Metrics Works
This feature focuses specifically on candidate activity within your Talent Landing Page, helping you understand how users move through the application journey.
Total Views
This shows the total number of times your Talent Landing Page has been viewed. It helps you understand how much traffic your job is attracting.
Starts
This indicates how many candidates began the application process after viewing the page.
A large gap between views and starts may suggest your job ad content, requirements, or structure is discouraging candidates from applying.
TLP Completions
This tracks how many candidates successfully completed the application through the Talent Landing Page.
If many candidates start but few complete, this may indicate that the application process is too long, requires too much information, or includes friction points such as cover letters or screening questions.
Users can filter these metrics by Source and Date to better understand performance across channels and time periods.
How to Get Started
-
1Ensure the feature is enabled by contacting your Customer Success team
-
2Post a job and open the Talent Landing Page analytics view
-
3Review Total Views, Starts, and TLP Completions
-
4Apply Source and Date filters to identify trends and optimise performance
Frequently Asked Questions (FAQ)
Ready to improve your Talent Landing Page performance?
Talent Landing Page Conversion Metrics helps your team understand how candidates engage with your job ads and where they drop off in the application process.
With clearer insights, you can optimise your job content, simplify applications, and increase completed submissions.
Start using Talent Landing Page Conversion Metrics today.
For more details or support, contact our Customer Success team
