Baptist Housing Society of BC
Filled a Specialized Leadership Role and Saved Up to 65% on Recruitment Costs
Baptist Housing Society of BC is a non-profit organization dedicated to providing a range of senior living options across British Columbia. With 21 communities, they offer independent living, assisted living, affordable housing and long-term care.
- Industry: Senior Living & Housing, Non-Profit
- Employees: 2300+ employees
- Region: British Columbia, Canada
Hired
390
65%
Committed to supporting seniors in living fulfilling lives, the organization continually seeks experienced leaders to maintain operational excellence, enhance resident care, and foster a strong sense of community.
Similar to many senior living providers, Baptist Housing recognizes that attracting and retaining the right talent is critical to delivering compassionate care and ensuring consistent service quality across multiple communities, and doing so efficiently, both in time and cost, saving thousands compared to traditional recruitment agencies.
The Challenge
Recruiting for leadership roles in the senior living sector can be challenging, and Baptist Housing Society of BC faced a particularly complex search for a Regional Hospitality Manager. The role required a mix of operational expertise, hospitality leadership, and multi-site management to ensure consistent, high-quality service. Their key challenges included:
- Niche & Specialized Role:
The position required a highly specific mix of skills, a combination difficult to find in the local talent market, narrowing the candidate pool. - Limited Internal Bandwidth:
Their HR team had limited capacity to manage a comprehensive search while handling day-to-day operations. - Competitive Market:
Leadership and operational talent in British Columbia are in high demand, and often not actively looking. Attracting qualified candidates required not just exposure but a strategic recruitment approach to stand out.
“Scout Talent’s process provided a level of transparency we don’t typically see with third-party recruiters. Being able to see candidate interviews on video and stay involved while the team handled the heavy lifting made a real difference.”
Sam Ferraro,
Director of Recruiting, Baptist Housing Society of BC
The Solution
In partnering with Scout Talent’s Recruitment Campaign, Baptist Housing Society of BC found a strategic solution to efficiently manage a specialized search and secure top leadership talent. Our services addressed their challenges head-on, and the collaboration quickly delivered measurable results:
✓ Dedicated Recruitment Team:
A team of Recruitment Specialists and an Account Manager handled the entire hiring process, from sourcing and screening to candidate engagement and interviewing, lifting the burden from the internal HR team.
✓ Strategic Multi-Channel Sourcing:
Professional job ad copy, targeted placements, and a branded landing page attracted a large pool of 390 applicants, ensuring both visibility and quality in a competitive market.
✓ Efficient Screening & Candidate Alignment:
Despite the high volume, candidates were carefully screened to identify those meeting the niche requirements of the role, ensuring leadership-quality hires.
✓ Transparent & Flexible Process:
Video interviews, regular updates, and ongoing refinement of job ads and targeting strategies kept Baptist Housing fully informed and engaged, while maintaining a positive candidate experience.
✓ Access to the Full Talent Pool:
Baptist Housing retained access to the complete pool of qualified applicants generated during the campaign. This ensures that if they choose to hire for similar roles in the future, they can tap into the same vetted candidates without incurring any additional recruitment fees.
✓ Cost-Effective Recruitment:
By leveraging Scout Talent’s flat-fee recruitment model, Baptist Housing filled a specialized leadership role at a fraction of the cost of a traditional agency, saving up to 65% while maintaining access to high-quality candidates.
The Results
The partnership between Baptist Housing Society of BC and Scout Talent delivered tangible, impactful outcomes:
Filled a Critical Role in just 49 Days
The Regional Hospitality Manager, a specialized position, was successfully hired in just 49 days from a competitive pool of 390 applicants, ensuring operational leadership and continuity across multiple sites. Prior to engaging Scout Talent, Baptist Housing had been searching for a candidate for seven months.
High-Quality Candidate Pool of 390 Applicants
The campaign generated hundreds of applications, carefully screened to identify candidates closely aligned with the role’s niche requirements, giving Baptist Housing confidence in their choice.
Enhanced Candidate Experience
Through transparent communication, video interviews, and proactive engagement, top candidates remained engaged and informed throughout the process.
Built a Strategic Recruitment Partnership
The collaboration demonstrated the value of combining internal insight with external expertise. Scout Talent’s structured, responsive approach replaced a slower, less transparent process, establishing a foundation for efficient, high-quality future hires.
Significant Cost Savings
The recruitment campaign cost $9,195, compared with an estimated $26,250 if a traditional agency had charged 25% of the $105K salary for this leadership role, delivering savings of up to 65% while still attracting and hiring top talent.
“I feel like the team’s been responsive and worked hard to go through a high volume of candidates to find people closely aligned with what we needed. This was a very specific, niche role, and you did quite well within the parameters we were working in.”
Sam Ferraro
Director of Recruiting, Baptist Housing Society of BCCEO
Better Recruitment. Stronger Organisations.
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