{"id":8797,"date":"2022-09-19T03:55:12","date_gmt":"2022-09-19T03:55:12","guid":{"rendered":"https:\/\/scouttalent.com\/?post_type=webinars&#038;p=8797"},"modified":"2026-06-16T04:35:46","modified_gmt":"2026-06-16T04:35:46","slug":"smarter-employer-branding","status":"publish","type":"webinars","link":"https:\/\/scouttalent.com\/us\/webinars\/smarter-employer-branding\/","title":{"rendered":"Smarter Employer Branding: Your Guide To Becoming an Employer of Choice"},"content":{"rendered":"<p>Amidst tough competition for talent, are your talent attraction and retention strategies attracting the right people?<\/p>\n<p>An important and often overlooked part of the talent acquisition process is the Employer Brand. That is, the reputation your organisation has as an employer, and the work it does to retain your current team and attract new talent.<\/p>\n<p>In 3-part fortnightly webinar series, hosted by Scout Talent\u2019s Employer Branding Team Leader, Geoff Maclean, you\u2019ll learn how a strong Employer Brand and Employee Value Proposition (EVP) can help you:<\/p>\n<ul>\n<li>Reduce staff turnover;<\/li>\n<li>Improve job ad performance; and,<\/li>\n<li>Attract more high-quality candidates to your organisation.<\/li>\n<\/ul>\n<h2>Get through to the right candidates with authentic brand storytelling<\/h2>\n<p>Don\u2019t miss out on these essential insights to better understand the value of employer branding and the ROI it can provide for your recruitment process. Here&#8217;s a breakdown of what is covered in each 30-45 minute episode:<\/p>\n<ul>\n<li dir=\"ltr\"><strong>Episode 1<\/strong>: Employer branding preparation and strategic alignment;<\/li>\n<li dir=\"ltr\"><strong>Episode 2<\/strong>: Building the employer branding solution; and,<\/li>\n<li dir=\"ltr\"><strong>Episode 3<\/strong>: Planning, implementation and measurement.<\/li>\n<\/ul>\n<p>Enter your details below and a copy of the webinar recordings will be emailed to you promptly. Enjoy the discussion at your own pace and be sure to browse our other resources for more talent acquisition insights.<\/p>\n<p><!-- [if lte IE 8]&gt;--><\/p>\n<h3>More talent acquisition resources<\/h3>\n<p>If you&#8217;d like to learn more about<strong> how Scout Talent works with organisations to elevate their talent acquisition,<\/strong>\u00a0head to the <a href=\"\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Us<\/a> page and one of our specialists will reach out to you with more information.<\/p>\n<p>You can browse any number of our <a href=\"\/webinars\/\" target=\"_blank\" rel=\"noopener noreferrer\">past webinars<\/a> here, and gain insight into all areas of talent acquisition. Our specialist team members and invited guests to provide you with useful industry tips, best practices, and thought leadership to support you on your journey to grow your business. You can also access myriad <a href=\"\/resource-centre\/\" target=\"_blank\" rel=\"noopener noreferrer\">talent acquisition resources<\/a> for free on our website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amidst tough competition for talent, are your talent attraction and retention strategies attracting the right people? An important and often overlooked part of the talent acquisition process is the Employer Brand. That is, the reputation your organisation has as an employer, and the work it does to retain your current team and attract new talent. In 3-part fortnightly webinar series, hosted by Scout Talent\u2019s Employer Branding Team Leader, Geoff Maclean, you\u2019ll learn how a strong Employer Brand and Employee Value Proposition (EVP) can help you: Reduce staff turnover; Improve job ad performance; and, Attract more high-quality candidates to your organisation. Get through to the right candidates with authentic brand storytelling Don\u2019t miss out on these essential insights to better understand the value of employer branding and the ROI it can provide for your recruitment process. Here&#8217;s a breakdown of what is covered in each 30-45 minute episode: Episode 1: Employer branding preparation and strategic alignment; Episode 2: Building the employer branding solution; and, Episode 3: Planning, implementation and measurement. Enter your details below and a copy of the webinar recordings will be emailed to you promptly. Enjoy the discussion at your own pace and be sure to browse our other resources for more talent acquisition insights. More talent acquisition resources If you&#8217;d like to learn more about how Scout Talent works with organisations to elevate their talent acquisition,\u00a0head to the Contact Us page and one of our specialists will reach out to you with more information. You can browse any number of our past webinars here, and gain insight into all areas of talent acquisition. Our specialist team members and invited guests to provide you with useful industry tips, best practices, and thought leadership to support you on your journey to grow your business. You can also access myriad talent acquisition resources for free on our website.<\/p>","protected":false},"featured_media":8798,"template":"","webinar-tag":[],"class_list":["post-8797","webinars","type-webinars","status-publish","has-post-thumbnail","hentry"],"acf":{"webinar_date":"20220919","webinar_time":"","webinar_timezone":"AEST","webinarsubtitle":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Amidst tough competition for talent, are your talent attraction and retention strategies attracting the right people? An important and often overlooked part of the talent acquisition process is the Employer Brand. 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