{"id":11817,"date":"2023-01-31T00:00:00","date_gmt":"2023-01-31T00:00:00","guid":{"rendered":"https:\/\/scouttalent.com\/blog\/solve-the-top-three-talent-acquisition-challenges-with-employer-branding-2\/"},"modified":"2023-01-31T00:00:00","modified_gmt":"2023-01-31T00:00:00","slug":"solve-the-top-three-talent-acquisition-challenges-with-employer-branding-2","status":"publish","type":"post","link":"https:\/\/scouttalent.com\/us\/blog\/solve-the-top-three-talent-acquisition-challenges-with-employer-branding-2\/","title":{"rendered":"Solve the top three talent acquisition challenges with employer branding"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A report from <a href=\"https:\/\/kpmg.com\/au\/en\/home\/media\/press-releases\/2023\/01\/talent-still-top-issue-keeping-business-leaders-up-at-night-5-january-2023.html\">KPMG<\/a> has found that <\/span><b>77 per cent of business leaders have cited talent as their biggest challenge in 2023<\/b><span style=\"font-weight: 400\">. The specific talent challenges being faced will range from attracting the right candidates, candidate drop off, and quick quitting.\u00a0 Creating a strategy to address these challenges is key to retaining your people, and growing your business. One facet of this strategy should be Employer Branding.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this article, we\u2019ll explore how organizations that prioritize Employer Branding can address the common talent acquisition problems mentioned above:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Quick quitting<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Candidate drop off<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Building a talent pipeline<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">S<\/span><span style=\"font-weight: 400\">cout Talent\u2019s <\/span><a href=\"https:\/\/scouttalent.ca\/employer-branding-services\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400\">Employer Branding service<\/span><\/a><span style=\"font-weight: 400\"> and talent pool management software module, <\/span><a href=\"https:\/\/scouttalent.ca\/talent-acquisition-software\/engage\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400\">:Engage,<\/span><\/a><span style=\"font-weight: 400\"> are designed to help create a long-term Employer Branding strategy, and articulate your EVP. We work with you to help you understand your \u201cwhy\u201d \u2013 why should someone work for you and not someone else? What makes you different? What makes you better? When you have articulated answers to these questions, it will help candidates understand your \u201cwhy\u201d, too.\u00a0<\/span><\/p>\n<p style=\"text-align: center\">\n<!--HubSpot Call-to-Action Code --><br \/>\n<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f806e537-0bbf-4b88-a903-6c052a3ff1de\"><br \/>\n<span class=\"hs-cta-node hs-cta-f806e537-0bbf-4b88-a903-6c052a3ff1de\" id=\"f806e537-0bbf-4b88-a903-6c052a3ff1de\"><br \/>\n<!--[if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><br \/>\n<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/7047613\/f806e537-0bbf-4b88-a903-6c052a3ff1de\"><br \/>\n<img alt=\"New call-to-action\" class=\"hs-cta-img\" decoding=\"async\" id=\"hs-cta-img-f806e537-0bbf-4b88-a903-6c052a3ff1de\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/7047613\/f806e537-0bbf-4b88-a903-6c052a3ff1de.png\" style=\"border-width:0px;\"><br \/>\n<\/a><br \/>\n<\/span><br \/>\n<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\">\/**\/<\/script><br \/>\n<script>hbspt.cta.load(7047613, 'f806e537-0bbf-4b88-a903-6c052a3ff1de', {});<\/script><br \/>\n<\/span><br \/>\n<!-- end HubSpot Call-to-Action Code -->\n<\/p>\n<h2><span style=\"font-weight: 400\">Employer Branding: a TA technique that solves problems<\/span><\/h2>\n<h3><strong>How does Employer Branding solve quick quitting?<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Quick quitting is a phenomenon where a candidate takes a job, only to quit within the first year. Recruiting to replace the new hire can be a time-consuming and expensive process \u2013 plus, the gap they leave behind in your team can affect productivity and morale. So how do organizations tackle this phenomenon?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many employers believe that quick quitting is the result of something negative about the candidate (for example, they do not want to do hard work or they found a higher paying job elsewhere). However, it is often related to a poor candidate experience during the talent acquisition process, which can lead to a lack of connection between a person and their organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Employer Branding addresses quick quitting by building a great candidate experience from before the person applies, to long after they have accepted the job.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once an organization is able to articulate its Employer Brand (with the help of Scout Talent\u2019s Employer Branding specialists perhaps), they are able to incorporate key elements of it throughout the entire application process. From the job ad, through the interview process, and right up to when an offer is made, organizations should be communicating their unique values and benefits to applicants. This ensures candidates are aware of the \u201cwhy\u201d, and are actively connected with the organization\u2019s purpose and values.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">An organization can continue to build the connection that new hires have with them as part of their <\/span><a href=\"https:\/\/scouttalent.ca\/11-secrets-for-a-successful-onboarding-process\/\"><span style=\"font-weight: 400\">onboarding process<\/span><\/a><span style=\"font-weight: 400\">. By showcasing the organization\u2019s Employer Brand that was spoken about as part of the attraction stage, new hires will start to feel like they are part of the team. Now is the time for them to see the organization\u2019s purpose, values, and benefits come to life!<\/span><\/p>\n<p><span style=\"font-weight: 400\">New hires who have received a positive candidate experience, and who have been onboarded with care, are not going to be immediately looking for a new role. Quitting within a year comes from a lack of connection between an employee and their organization. Strong employer branding addresses this throughout the entire talent acquisition process.<\/span><\/p>\n<p><b>Want to learn more about articulating your EVP? Get in touch with our Employer Branding specialists <\/b><a href=\"https:\/\/scouttalent.ca\/employer-branding-services\/\"><b>here<\/b><\/a><b>.<\/b><\/p>\n<h3><strong>How does Employer Branding reduce candidate dropoff and ghosting?<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Some employers find that candidates start to disappear during the application and interview process. They may have expressed initial interest but at some point became disinterested or preferred their prospects elsewhere and moved on. In many cases, these applicants \u201cghost\u201d the organization altogether, disappearing without giving feedback.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Why does this happen? Often, it\u2019s because the candidate applied for the role with no excitement or passion. They weren\u2019t interested in working for that specific<\/span> <span style=\"font-weight: 400\">organization \u2013 they just wanted a job. Then, something else came along and they moved on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Employer Branding can help to prevent this issue. When organizations clearly showcase the benefits and values that set them apart, the applicants they attract are more likely to be connected to the organization and stay invested in the application and interview process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the event that a promising candidate does take another job, having a strong Employer Brand is still a benefit as it will make the candidate more likely to communicate rather than disappear \u2013 ghosting an organization would mean possibly burning the bridge for future opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The great news is that Scout Talent has tools to reduce dropoff and support various candidate journeys. Alongside our Employer Branding services, <\/span><a href=\"https:\/\/scouttalent.ca\/talent-acquisition-software\/engage\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400\">our software module :Engage<\/span><\/a><span style=\"font-weight: 400\"> allows you to build and nurture talent pools so that you can stay in touch with previous candidates for future vacancies.\u00a0<\/span><\/p>\n<h3><strong>How can Employer Branding support your talent pipeline?<\/strong><\/h3>\n<p><span style=\"font-weight: 400\">Another issue that many organizations face is losing out on highly skilled candidates who did not get hired simply because there was only one vacancy. This issue worsens when these candidates do not receive feedback on their application; if they feel they had a bad experience, unsuccessful candidates may not speak positively about an organization, which could affect its ability to draw in future candidates.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this current competitive talent climate, organizations can stay proactive by responding to every candidate and adding them to their talent pool through software modules such as <\/span><a href=\"https:\/\/scouttalent.ca\/talent-acquisition-software\/engage\/\"><span style=\"font-weight: 400\">:Engage<\/span><\/a><span style=\"font-weight: 400\">. By building a talent pipeline and engaging with promising candidates about new opportunities, organizations will be more prepared to address future talent acquisition needs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">From the applicant\u2019s perspective, they are receiving a better candidate experience and are more likely to want to stay engaged with an organization. This sets your organization up for success as it provides a future pipeline for your talent acquisition needs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019d like to explore how Employer Branding can help your organization solve quick quitting, reduce candidate dropoff, and build a talent pool, <\/span><a href=\"https:\/\/scouttalent.ca\/employer-branding-services\/\" rel=\"noopener\" target=\"_blank\"><span style=\"font-weight: 400\">contact our Employer Branding specialists today<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p style=\"text-align: center\">\n<!--HubSpot Call-to-Action Code --><br \/>\n<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-56b07c63-be25-435f-b0a8-18dc2905114c\"><br \/>\n<span class=\"hs-cta-node hs-cta-56b07c63-be25-435f-b0a8-18dc2905114c\" id=\"56b07c63-be25-435f-b0a8-18dc2905114c\"><br \/>\n<!--[if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><br \/>\n<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/7047613\/56b07c63-be25-435f-b0a8-18dc2905114c\"><br \/>\n<img alt=\"New call-to-action\" class=\"hs-cta-img\" decoding=\"async\" id=\"hs-cta-img-56b07c63-be25-435f-b0a8-18dc2905114c\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/7047613\/56b07c63-be25-435f-b0a8-18dc2905114c.png\" style=\"border-width:0px;\"><br \/>\n<\/a><br \/>\n<\/span><br \/>\n<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\">\/**\/<\/script><br \/>\n<script>hbspt.cta.load(7047613, '56b07c63-be25-435f-b0a8-18dc2905114c', {});<\/script><br \/>\n<\/span><br \/>\n<!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A report from KPMG has found that 77 per cent of business leaders have cited talent as their biggest challenge in 2023. The specific talent challenges being faced will range from attracting the right candidates, candidate drop off, and quick quitting. Creating a strategy to address these challenges is key to retaining your people, and<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[374,6],"tags":[],"class_list":["post-11817","post","type-post","status-publish","format-standard","hentry","category-blog","category-employer-branding"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"A report from KPMG has found that 77 per cent of business leaders have cited talent as their biggest challenge in 2023. The specific talent challenges being faced will range from attracting the right candidates, candidate drop off, and quick quitting. 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