{"id":11174,"date":"2020-08-03T00:00:00","date_gmt":"2020-08-03T00:00:00","guid":{"rendered":"https:\/\/scouttalent.com\/?p=11174"},"modified":"2026-06-19T04:59:06","modified_gmt":"2026-06-19T04:59:06","slug":"how-do-you-improve-the-candidate-experience-simple-just-ask","status":"publish","type":"post","link":"https:\/\/scouttalent.com\/us\/blog\/how-do-you-improve-the-candidate-experience-simple-just-ask\/","title":{"rendered":"How Do You Improve the Candidate Experience? Simple: Just Ask"},"content":{"rendered":"

Candidate experience is more important than ever. <\/strong><\/p>\n

And yes, we can already hear your under-your-breath \u2018but we already know that\u2019 response, however according to recent research<\/a> done by Talent Board, we\u2019re not quite nailing it.<\/p>\n

The report showed a surprising trend \u2013 if a candidate has a negative employer experience, they are increasingly inclined to sever the relationship. In fact, candidate resentment is on the rise, with a 40% increase since 2016. When you compare stats from 2018 and 2019, it also shows candidates are not only less likely to engage with the same employer again, they are also less likely to recommend that company to others.<\/p>\n

What does it all mean?<\/p>\n

The trends basically lead to two slightly different conclusions. Either the candidate experience as a whole has gotten worse, or candidates are finding new ways to negotiate their own ways through the recruitment marketplace. It\u2019s likely the results are a combination of both, however, it does highlight some of the challenges both employers and recruiters are facing. So how can the candidate experience be improved?<\/p>\n

Communication is still important<\/h3>\n

So we all know the importance of communication during the recruitment process \u2013 it\u2019s a no brainer \u2013 and the research<\/a> proves it as well. When you invest in communication, the candidate experience improves dramatically, and investing in the appropriate technology can give you a valuable means of creating positive experiences.<\/p>\n

\u201cCandidates who communicated with a chatbot were 80% more likely to increase their relationship with the employer, and candidates who received mobile text notifications during the research process rated their candidate experience 50% higher than those who did not\u201d.<\/p>\n

However, automation will only go so far, particularly when it comes to unsuccessful applications. Candidates still prefer to hear rejection news via a personal phone call rather than an automated email.\u00a0 In fact, positive candidate experience ratings increased by 23% simply from talking directly to another human. Astounding we know!<\/p>\n

Our number one tip? Feedback<\/h3>\n

Two-way communication is vital, however, the research<\/a> also shows the opportunity to provide feedback is the clear winner when it comes to improving the candidate experience. Here\u2019s the proof:<\/p>\n