As the Christmas decorations come down and the new calendar is pinned up, we return to the office armed with resolutions and a fresh perspective. Somewhere on your ever-growing to-do list sits a note to revisit and refresh your employer brand. Frequently overlooked or postponed, the start of the year is the perfect time to position yourself as an employer of choice for the year ahead.<\/p>\r\n\r\n\r\n\r\n
Partnering with employer branding specialists who are equipped with the tools and knowledge to unearth your Employee Value Proposition is the best way to effectively articulate and promote your talent offer.<\/p>\r\n\r\n\r\n\r\n
To kick start the process, we\u2019ve taken a look at the Top 5 Best Places to Work (with under 100 employees) in Australia for 2017 (according to Great Places To Work). Here we\u2019ve uncovered the three biggest trends in their approach to employer branding:<\/p>\r\n\r\n\r\n\r\n
While not surprising, it\u2019s certainly interesting that of the five best organisations to work for within Australia, each enterprise is focused on the very same thing \u2013 empowering their employees, celebrating their skills and building an environment that nurtures, supports and grows their people.<\/p>\r\n\r\n\r\n\r\n
At Intuit Australia, employees meet with their leaders each month to discuss their goals for professional development and establish a plan to reach them. Working at\u00a0Canva<\/a>, staff are looked after with communal restaurant-quality dining every lunchtime, flexible hours and an in-house fitness program. By doing this, Canva<\/a>\u00a0says their people are happier and therefore more motivated to rise to their challenges.<\/p>\r\n\r\n\r\n\r\n Externally, these businesses are featuring their people across social media, sharing their employee journeys and promoting their unique communities through great images and content posted on relevant channels. Simply by making an effort to celebrate their people, these businesses have made significant inroads to maintaining a positive, constructive employer brand.<\/p>\r\n\r\n\r\n\r\n If you\u2019re using Scout Talent:Recruit or Scout Talent:Engage, an easy way to highlight your people and engage candidates is by sharing stories via email. These emails can be easily templated and shared at different stages of the recruitment process. As an idea, consider how you can celebrate your current people to your future people in confirmation emails, recruitment updates and through talent pooling communications.<\/p>\r\n\r\n\r\n\r\n Importantly, each of these businesses have made a concerted effort to develop strong content strategies that are implemented across their social channels. Building a strong platform where potential candidates can seek credible information about your organisation and culture is really important. It\u2019s also a great platform, as you can see on the Facebook pages of Avenue Dental and Intuit Australia, to offer insight into the sense of community and comradery that they\u2019ll find at your workplace.<\/p>\r\n\r\n\r\n\r\nFind strength in social<\/h3>\r\n\r\n\r\n\r\n
Authenticity is key<\/h3>\r\n\r\n\r\n\r\n