Your Employee Value Proposition (EVP) is crucial to your recruitment marketing process. In fact, it\u2019s more important <\/i>than anything else when it comes to talent attraction and engagement! Here\u2019s how to market your EVPs.\u00a0<\/i><\/p>\n
Do you know how to build and promote your EVPs when recruiting? Here are some tips to keep in mind.<\/p>\n
What are the benefits you\u2019d like to promote? Start by articulating all your standard benefits, such as competitive remuneration (base, or retainer, commissions, bonuses, on-target earnings), leave, flexibility, work-life integration, and your organisational culture.<\/p>\n
Don\u2019t forget about your \u201csometimes forgotten\u201d benefits, such as:<\/p>\n
\u2026the list goes on.<\/p>\n
If you\u2019re still wondering how to market your EVPs, use these benefits as a foundation, market the heck out of your beautiful, unique organisation! What achievements or awards has your organisation recently received? We all know storytelling is king \u2013 so use storytelling as a marketing strategy.<\/p>\n
Do you participate in organisational philanthropy? Do you run social activities? Publish stories about these as well to connect with potential candidates.<\/p>\n
Human interest stories work best of all, so unashamedly market your heroes. Sell them like they\u2019re on Tinder!\u00a0(No need to tell them you\u2019re doing this, but then again\u2026 maybe they can re-purpose their profile?)You have heroes at every level in your organisation and your talent pool will want to work with them. What stories about your people are dying to be told? Publish stories about interesting and successful people who are currently in the roles you need to fill. Have they won awards or achieved anything that they are proud of?<\/p>\n
Think about your executives, founders and directors. Everyone has a story to share, so find story angles that resonate with your talent pool and will make them want to work with you. These stories are, essentially, your value propositions.<\/p>\n
Publish feature stories about people in your organisation who have progressed their careers, including where they started, what areas of the business they have experienced, and how they achieved promotions and risen through the ranks.<\/p>\n
Build a catalogue of \u201cpeople stories\u201d and \u201corganisational stories\u201d that you can mix and match with different positions you need to fill.<\/p>\n